Guy’s news: Veg men & veg ladies wanted

When we started packing veg boxes back in 1993, marketing consisted of evenings spent photocopying and folding leaflets after I got home from delivering the boxes. As sales grew and I wanted to get back to the fields, I employed feckless young men who crashed my vans and were rude to customers, leaving me increasingly frustrated. For a short while a local group of musicians handled the sales and deliveries, leaving me to grow the veg. It worked well at first but they turned out to be as stubbornly independent and anarchic as me but less reliable; they were all charging different prices, sometimes adding non-organic eggs etc., and often competing with each other in the same village. My big sister, having spent her life marketing in London, told me I should be concentrating on developing my brand; I honestly didn’t know what she was talking about but could see that we needed organisation and consistency to move forward. Taking her advice, I tried to organise my band of anarchists into accepting allocated sales territories and selling produce at the same price and even adopting some common systems, but predictably most told me where I could stick it.

At about that time a bright young staff member called Martin went to a seminar and came back telling me there was a name for what I was trying to do; franchising. For years I just called it “the F word”; there are so many horribly exploitative businesses that have followed this model that I refused to accept it. However, after 20 years I now do; our 61 local franchisees know their customers and areas better than we could ever hope to and deliver a level of personal service we struggle to match when we deliver ourselves. As over 50% of our franchisees came to us as customers first, might it be for you? We need veg men and ladies to help bring our fields into our customers’ homes, connecting them to how their food is grown and helping them enjoy it around the kitchen table. Business should be fun, so we are looking for franchisees who we like, trust and who share our vision for a world where good food, good farming and good business are the norm.

Take a look at to find out more.

Top tips for juicing


Seasonal fruit and succulent veg, zingy citrus, fresh herbs and spices… our new organic juicing box is brimming with all you need to make at least 3 litres of organic juice. With such a rainbow of squeezable things at your fingertips, the possible mixes are endless.

Here is our chefs’ guide to juicing, to help you make the most of all that good stuff.

Getting started
If you’re completely new to juicing, start by squeezing a few things separately then mixing, rather than trying to judge a harmonious blend straight into the glass. This also lets you taste the individual flavours; you can’t rely on vegetables’ cooked taste as a strict frame of reference for their juice.

The key to a good blend is well balanced flavours. Start with the premise that what works well on the plate – beetroot and orange, apple and celery, cucumber and mint – will also work in the glass, and build from there using this flavour guide.

Mild ingredients such as apple, celery, cucumber, courgette, lettuce and melon form the base of your juice. They tend to yield large amounts of liquid, and act as a carrier for brasher flavours.

Most people’s favourite flavour, found in most fruits and some veg (e.g. parsnips and carrots). Don’t be tempted to go too sweet; it’s much more satisfying when tempered with other, more complex flavours.

Bitter veg such as dark leaves and brassicas definitely taste like they’re doing you good, but needn’t be taken as punishment. Combine with something sharp or sweet to round off their harsher edges.

A hint of something sharp can do wonders to pep up a juice. Too much will make you wince, but a well-judged squeeze of lemon or lime is a good foil for excessive sweetness or bitterness.

A deep, sturdy flavour found in most roots, especially carrots and beetroots. The right complementary flavours can really make it sing – try beetroot and orange, or carrot, apple and ginger.

Fresh greens herbs and spices, such as mint, parsley, turmeric and ginger, can be very dominating. Use cautiously, as a garnish to your juice.

It’s not just about flavour…
As well as a good flavour, you need enough liquid to make a decent drink. Some things yield a small amount of strong-tasting juice (e.g. kale, parsnips); others produce a larger volume with a milder flavour (e.g. cucumber, lettuce, melon). Try to choose at least one high-yielding ingredient.

Colour conscious
A photogenic juice is not your main aim, but it is worth remembering you colour charts from primary school. If you’re aiming for a certain hue, try to keep things in roughly the same spectrum. If all goes brown and murky, just add beetroot.

Thicken it up
Bananas and avocados are far too soft and mushy to juice; blend them into your juice instead.

Practical tips
Whatever the blend, these hints will come in handy.

  • As we are organic, there’s no worry of chemicals or wax on the skins, so most things can be juiced without peeling. Just take off any strong-tasting peel (e.g. citrus), or very tough skins that might challenge your juicer (e.g. melon or pineapple).
  • Greens are best tightly rolled before putting them in the juicer.
  • Slow and steady wins the race. Don’t try to force through too much, too fast.
  • Don’t forget to taste, tweak, and taste again, just as you would when cooking.
  • Finish with a high-yielding ingredient (e.g. cucumber) to wash through any trapped flavours.
  • Depending on the oomph of your juicer, it may be worth re-juicing the pulp to see if you can extract a few last drops.
  • Drink your juice as soon as possible. It will last up to 2 days in the fridge, but starts to oxidise and lose nutritional value quickly.
  • Compost your pulp. You could plant some veg in the results and juice that, too; a perfect circle.

Get juicing!
We hope these tips inspire you to become a mad juice scientist, creating your own colourful concoctions. Also try chef Bob’s juicing recipes, updated every week to reflect what’s in the box.


Guy’s news: The courgette “crisis”

Last week I was interviewed on the BBC Radio 4 Today programme about the great courgette “crisis”. The word “crisis” is questionable, but courgettes are indeed hard to come by; snow in Spain and extreme cold in Italy has killed many crops and brought others to a halt. Predictably, I advocated eating instead seasonal veg grown closer to home, but recent hard frosts have left greens of all sorts in short supply, even in Devon.

I suspect the term “crisis” refers to the followers of “clean eating” and in particular those fond of spiralizing courgettes. I am inherently resistant to claims of ‘superfoods’ and most dietary dogma as I question whether the healthiness, or otherwise, of a food can be defined by one parameter, whether salt, saturated fat, carbs, alkalinity or even organicness; I hope I have never made outlandish claims for my cabbages or cardoons. Yet with 40 years of scientific advice to switch from unprocessed “natural” animal fats like butter to factory-made unsaturated fats like margarine now looking questionable at best, some skepticism of conventional scientific advice is understandable. It is unfortunate that the highly-processed foods we should avoid have the biggest budgets for advertising, lobbying and sponsoring the research which shapes advice and our choices.

So who should we trust? Instinct might have been a guide (as it is for most animals) but probably not when standing in a supermarket aisle where it is corrupted beyond usefulness by advertising, packaging, the food choices presented, plus a media more prone to extremes than balance. Our government’s “Eat Well Guide” is a good start, though even here I suspect commercial
influence in places. Beware of anyone with a product or brand to sell and anyone quoting gurus, absolutes and pseudo-science (having said that I detect a bitter misogyny behind the recent slating of the Hemsleys, Deliciously Ella etc.) Instead I reckon Michael Pollan’s (I paraphrase) “Eat less, mostly plants, and only things your grandmother would recognise as food” is an intelligible place to start.

Guy Watson

Guy’s news: Machines for People

We planted the first lettuce on our French farm last week, immediately covering it with low-level tunnels. At midday it might reach 20°C but once the sun sets, the thin plastic does little to maintain temperatures (which sank to -6°C last night), so we lay fleece over the tunnels for some added insulation. All being well, the first lettuce will be cut in late March, six weeks ahead of the UK crop.

Our biggest worry is lack of water; after a drought that went on into November, followed by a dry winter so far, our 12 acre reservoir is still only about 25% full. In previous winters, waterlogging has been the biggest problem, delaying planting and stunting root growth. Without water, in this climate, we might as well pack up; there should still be three months of rain left but rather than wait we have started pumping from small ponds in a desperate attempt to ensure water for our crops. Meanwhile, new affordable GPS technology has helped us to make semi-permanent raised beds; with satellite-guided tractors always running in the same tracks, the crop soil now remains undamaged.

A recent trip to the regional horticultural show in Angers left me astounded by the level of mechanisation and specialisation of even smaller producers in France. Improved battery technology has spawned a range of small, light weeding and planting aids that should make work easier while being more people-centric and allowing greater autonomy for workers than the heavy machines that typically drive field workers like cattle across the Fens. Small battery-powered machines are still less flexible than an autonomous human; mechanisation, and the investment required, drives specialisation, often to the detriment of rotations, diversity and nature. In a world where farmers get less than 2% of GDP, efficiency is critical to survival; the only answer is for farmers to co-operate to allow more than one enterprise to thrive on a farm without being owned and managed by the same person. We have no livestock here in France but, as we do in Devon, we work with a local organic dairy farmer who grazes the clover leys making up 50% of our rotation, and generates manure without us having to worry about milking cows.

Guy Watson

Feed the Birds with a Riverford Sunflower

birds with sunflowerIn 2015, Guy decided to plant thousands of sunflowers on his French farm in the Vendée, hoping to make his own organic sunflower oil. Whilst watching the local wildlife thrive off the crop, he had an idea. Instead of making oil, he would give them away in the boxes, to feed British birds!

The sunflowers went down a treat – and not just with birds. People sent us snaps of everything from wild birds to chickens, the odd cheeky squirrel, and even a hamster munching their way through this organic snack. We also donated some to Paignton Zoo, Shaldon Wildlife Trust, the RSPB and the Monkey Sanctuary in Looe, where keepers said they made a great enrichment activity.

It was so wonderful to see all those creatures great and small enjoying Guy’s gift, he decided to grow even more sunflowers and do it again this year. The glowing yellow fields have been harvested, the flower heads have been dried, and they’re ready to go out. Most people will be getting one in their box this week, so keep your eyes peeled.

Once your sunflower arrives, hang it up so the birds can access the seeds easily, and high enough to keep them safe from prowling cats. It may take a few days for the English birds to catch on, but they will. Then simply enjoy the spectacle.

Wildlife photography competition

We would love to see photos of any feasting birds. Please share at and using #riverfordsunflower for your chance to win 6 months’ worth of Riverford veg boxes.

For inspiration, have a look at some of our favourite pictures from last time below.

Guy’s news: Farming post-Brexit; an industry at the crossroads

Two farming tribes gathered in Oxford last week: the mainstream Oxford Farming Conference, sponsored by pesticide and machinery suppliers and accountants, and, provocatively on the same two days, the Oxford Real Farming Conference; the radical challenger with no suits, more hair and jumpers, more women and no commercial sponsors – just a lot of people determined to change the direction UK farming has followed towards scale and intensification.

I spoke at both conferences, but felt more at home with the hair and jumpers. The suits were more open-minded than I expected; they invited and listened to environmental journalist George Monbiot who with cool, well-informed and devastating logic questioned the moral and political acceptability of paying £3bn to farmers in subsidies, with precious little in return. There seemed to be an acceptance that, post-Brexit, farmers will instead only be paid for what they deliver, whether it is food or “public goods” (flood prevention, public access, etc). Even more heartening was the acceptance that we cannot continue to abuse our soils, and better still that knowledge combined with ‘biological’ farming offered a genuine alternative to blindly following the agrochemical and GM industry.

Down the road at the Oxford Real Farming Conference, the feeling was of a movement that has found its time in agricultural history. There was talk of beliefs and justice with an acceptance that, while farming decisions must not be based only on profit, profit was still vital. These were not the starry-eyed idealists that have driven me to distraction over the last 30 years; they were human and imaginative but above all, intensely practical in their search for ways to grow nutritious food with social and environmental justice. Like the 14th century Peasants’ Revolt and the 17th century Diggers and Levellers, they lack the land, power and capital to match their determination and independence, but let’s hope they don’t get hanged this time. In an industry depressingly subservient to the needs of its suppliers, these people bring hope and deserve support. Surely now, as the UK shapes its new post-Brexit agricultural policy, it should look to serve farmer, consumer and the environment with equity and to support new entrants, rather than predominantly to perpetuate the privilege of the rich and powerful.

Guy Watson

Guy’s news: Hard frosts make for hard picking

It dipped to minus 5 last week and dawn to dusk sunshine could not shift the frost from our north facing slopes; nothing exceptional in January but it was our 20th frost this winter – about three times the average. It’s all down to weirdly persistent easterly winds which have brought us a gloriously bright and dry winter so far, in contrast to the dull, damp Devon mildness usually delivered by the prevalent moisture-laden westerlies.

A dry January is mostly good; it means less mud and fewer miserable days in damp oilskins, plus we need the cold to keep growth in check so our fields don’t empty of winter crops before new season crops are even planted. Some frost is OK but the cumulative effect wears a plant down, especially as it approaches maturity. Cauliflower and purple sprouting broccoli (PSB) can take a lot of frost
until the vulnerable flower heads start revealing themselves close to harvest, when even a light frost will cause damage. During the expected January and February frosts, we program PSB and cauliflower from our growers along the Devon and Cornwall coasts where the moderating effect of the gulf stream keeps the water above 8°C, normally enough to keep frosts a mile or two inland. Even so we have lost much of our early PSB and cauliflowers will now be short until the next mild spell.

Without flowers, cabbages, leeks, kale and spring greens can take a lot of cold but picking frozen greenery risks quality and is hard on the fingers. Harvesting this winter is all about making use of the few hours at the end of the day when the frost has melted; we pick like crazy and rush the crop into the barn before the frost returns. If your kale or cabbage has small translucent areas, this probably means we were a bit impatient; it’s a narrow line to tread.

The salads in our tunnels have so far survived unscathed. The harder frosts definitely get in there and the fine leaves can look very sad in the morning but the drier soil and dry leaves seem to save them so that by noon they stand up ready for harvest. With good light levels so far the winter salad bags have been good. We hope some mild weather will bring cauliflowers and PSB back into the boxes soon.

Guy Watson

Helping you live life on the veg

Many of you were generous enough with your time to fill in our recent customer survey and give us a fantastic amount of detailed feedback. This confirmed a huge desire to cook from scratch (95% of you doing so most days), a great appetite for veg (28% now vegetarian, more vegan and many more striving to eat less meat), and a great belief in the power of veg boxes to help you do this (extending your repertoire and eating healthily following organic, flavour and quality as reasons to buy Riverford). Less positively, only 31% of veg box buyers find the contents really easy to use up. So we know we still have a mission to make life on the veg a bit easier. Here are a few things we are doing to help you meet the challenge of the cardoon and kohlrabi.

Veg-centric recipes & the cooks who create them
We have a fantastic team of cooks here on the farm; what they don’t know about veg isn’t worth knowing, so visit the recipes hub on our website. We’ve worked hard this year to give you recipes and tips to match your box contents. They are in most veg boxes now will be in all as soon as we can house a new printer.

Social media stories
Think of our Facebook page as a mini Riverford community. If you’ve got a question, between us on the farm and other customers, someone will soon come to the rescue. You’ll also find new how-to videos for every vegetable, and new recipe videos both here and on our YouTube channel.

Cookery classes & supper clubs
We have started two-hour hands-on Master Veg classes and will be rolling out more of these next year. Classes are kept small, so there’s plenty of opportunity for individual guidance and questions. Meanwhile, our Supper Clubs are a great chance to meet other customers over a convivial veg-centric feast.

New ways with veg & new organic things
In 2017 we will be launching juicing boxes, new recipe boxes, as well as organic herbs, spices and more besides. And who knows what new crops Guy has up his sleeve!

Enjoy 2017 on the veg.

Guy’s News: Thanks to the weather, the ladybirds & you

As we approach the winter solstice and prepare to send out the last of this year’s 2.2 million veg and meat orders, I look back on the farming year with some satisfaction and gratitude. The winter has been exceptionally kind so far, with lots of dry weather for harvesting and enough cold to slow down crop growth. Despite a cold and wet early spring, it ended up being a good summer with just enough rain at the right times to grow some healthy (if not huge) crops with a marked absence of pests and disease, particularly in the west.

Farmers in the west tend to look to the drier and flatter east of the country with some envy, but this year the grass was greener under our feet in Devon. A lot of that was down to ecology; as the years go by it is increasingly obvious that our smaller fields and ‘unproductive’ land, whether that’s abundant thick hedges, small areas of copse and woodland or big areas of permanent pasture, all contribute to the biological diversity, harbouring the predators and parasites which keep crop pests in check. In contrast to this, our growers in the flat east (and in the French Vendée) with their big fields have suffered a succession of invaders including diamondback moth and aphids, which has made growing harder this year and means that many will struggle to break even.

I am also hugely grateful to you, our customers; the fact that I say the same thing every year doesn’t make it any less true. Without your loyalty we couldn’t farm the way we do, couldn’t honour the agreed crop programmes and prices with other farmers, couldn’t look after our staff as well, and would be forced to make short term decisions which would not be best for the environment; and we would waste veg that was too small or had minor blemishes. The hidden cost of choice and responsiveness to customer needs is almost always borne by the growers, workers and the environment. Our position on this means we walk a fine line between arrogance and principle, but I hope we stay the right side. Your tolerance of what I know may seem like intransigence allows us to farm and trade honestly and for the long term. For that, staff, growers and I offer our heartfelt thanks. With the help of our vastly improved IT team, we might get a little more flexible in 2017…

Guy Watson

Guy’s news: Talking kettles & selling solutions

I have a kettle that talks to me. It lights up and is full of clever solutions to problems I never knew I had, but it is unreliable at boiling water. I should probably read the manual but instead I curse it for being an over-elaborate solution designed with little regard for the problem it’s there to solve.

The same could be said of agriculture. Since the ‘60s, farming has been shaped by the solutions peddled by agrochemical, pharmaceutical and machinery suppliers. So often both the underlying problem and its solution lie in the husbandry of the soil, livestock and the farm environment; something previous generations of farmers understood and had the confidence to manage through intimate knowledge of their farms; essentially they were welly-wearing ecologists. Perhaps it was the closing of so many agricultural colleges, the withdrawal of virtually all public funding for ‘near market’ agricultural research and advice, or the power of Big Ag’s advertising and lobbying, but somewhere along the line many farmers have lost confidence in the power of their own knowledge and experience to solve problems, and have ceded control to the agrochemical industry. However, many of the problems non-organic farmers face would not exist without the last round of agrochemical ‘solutions’; insecticides to control aphids thriving in over-fertilised monocrops for example, or antibiotics to keep stressed, overcrowded farm animals alive.

I don’t believe that agrochemicals, veterinary medicines, machinery and even (potentially) GM have nothing to offer agriculture, but the approach adopted by their proponents too often ignores the underlying problem and focuses on selling something. I made this point to camera in a leek field last week and it has gone viral on Facebook (1 million views and 20,000 shares so far, visit to watch it) so I am guessing many agree.

On a lighter note, most of you will find a cob of dried corn in your box this week. We grew them in France and the idea is you hang it on your Christmas tree then, come twelfth night, break off the kernels and make popcorn. Oh dear; perhaps that solves a problem you never knew you had, but I hope you get some pleasure from it at least.

Guy Watson